Samsung Upgraded The Frame TV For 2022 — And It’s A Masterpiece

Samsung Upgraded The Frame TV For 2022 — And It’s A Masterpiece

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In addition to Samsung’s wacky $899.99 portable projector that doubles as a speaker and a lamp that’s geared toward millennials, the tech giant is also updating its Neo QLED and The Frame TVs at CES 2022.

Samsung’s focus is on improvements to software with minimal changes to hardware. For starters, the “Tizen” TV interface is getting a redesign that packs more features into one place, and there’s a new Gaming Hub. On the hardware side, TVs are getting brighter, processing techniques are improving and The Frame is getting updated technology to reduce glare.

Let’s unpack it all while sharing some insights from our conversation with Samsung’s Dan Schinasi, director of product planning for TV, and Lydia Cho, head of product marketing for TV.

Samsung

The main appeal of Samsung’s sleek lifestyle TV is that it’s not just an ugly black screen but also displays a work of art when it’s turned off. And though it’s not a complete redesign, the new year will bring a well-deserved and fundamental change to The Frame. For 2022, all sizes of Samsung’s The Frame will now feature an anti-glare and low-reflection matte display, which will help make the art look, well, more like art.

“Fine art has that parchment-type look and feel. And this panel will bring that out,” notes Schinasi. “It doesn’t matter which [type of] art you look at, that will be one of the added benefits based on the panel performance.” Regardless of what you choose to display, the new Frame should appear more natural, allowing for enhanced colors and accurate details.

We did call out the overall reflectivity of the panel on the 2021 Frame — for TV or displaying art. This should help correct the glare when you’re not watching the display, which tends to give away the parlor trick that it’s a TV, not a framed piece of art.

We’re excited to put The Frame’s new finish to the test and see how much of a difference it makes in our everyday space. And regardless of size, The Frame still delivers a 4K HDR picture from a standard Quantum Dot panel.

If you’re not torn about The Frame potentially showing some glare, the 2020 model is readily available, on sale for a lower price and is well reviewed from us.

32-Inch The Frame 2020 ($527.99, originally $599.99; amazon.com and samsung.com) 43-Inch The Frame 2021 ($947.99, originally $999.99; amazon.com and samsung.com) 50-Inch The Frame 2021 ($1,197.99, originally $1,299.99; amazon.com and samsung.com) 55-Inch The Frame 2021 ($1,397.99, originally $1,499.99; amazon.com and samsung.com) 65-Inch The Frame 2021 ($1,397.99, originally $1,499.99; amazon.com and samsung.com) Last year, Samsung impressed with its Neo QLED 4K and 8K TVs, walking away with a Best of CES award from CNN Underscored. It was a change from standard LEDs to Mini LED technology, which essentially packs more miniature LEDs behind the panel to create a brighter, clearer image. The result was a more vibrant picture that was better at re-creating visuals and upscaling for an immersive viewing experience. This technology was paired with Samsung’s processing techniques and a 4K or 8K resolution HDR TV that could hit a 120Hz refresh rate.

All of that is staying put for 2022 on most of the Neo QLED models — the core lineup will still be 4K and 8K variants. But this year, these LEDs will get even brighter for a better picture. And similar to Sony’s Bravia XR Processor, Samsung’s processing and upscaling will now use AI to identify a scene’s focal point, helping to make the area you’re looking at more detailed. The idea is to create a more immersive viewing experience, though we won’t know for sure until we test it.

The other change is that select “premium Neo QLED models” will offer a variable refresh rate of 144Hz, which should appeal to gamers and fans of live sports. This is up from the former 120Hz of the other standard models. And all 2022 Samsung Smart TVs will also come with a new Gaming Hub.

“It’s a completely new platform designed to make it easy to browse, discover, access and launch all of your games. With cloud gaming in the hub, you can also access games from different places,” explains Cho. The Gaming Hub will let you pull games from a connected console like a PlayStation 5 or Xbox Series X, along with cloud services like Google Stadia or Nvidia GeForce Now. Surprisingly, Xbox Game Pass isn’t on board yet, but the company has teased

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Samsung upgraded The Frame TV for 2022 — and it’s a masterpiece

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