26 Brands That Are Giving Back This Giving Tuesday

26 Brands That Are Giving Back This Giving Tuesday

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After Cyber Monday comes Giving Tuesday, aka today: a day of shopping where retailers promote a special initiative or partnership, or pair discounts for customers with donations to nonprofits. It’s a great time to round off your holiday shopping with one last day of deals while doing something beneficial with your purchase too.

We’ve rounded up some of the best Giving Tuesday initiatives from around the web, including sales on homewares and clothing, launches of special editions and events featuring donations to nonprofit partners.

Artifact UprisingArtifact Uprising

Custom photobook and gift site Artifact Uprising has teamed up with Humble Design for a Giving Tuesday partnership. For every poster print purchased from now until the end of the day, Artifact Uprising will donate a custom print to Humble Design. The organization turns empty houses into homes for people coming out of homelessness, and the prints will add color and cheer to their walls as they settle into a new life this holiday season.


Today and today only, customers can take 20% off their order of stylish shoes, sweaters and more (no code needed), and a portion of sales from this fashion label will go to For the Good, an organization that helps marginalized communities access education.


Today only, not only do Aurate shoppers get 25% off everything, but for every order placed today the jewelry brand is planting one tree through One Tree Planted.

AwayAway Aluminum Carry-On

Away’s giving back this year by leveling up its partnership with Global Glimpse, a nonprofit organization that provides travel and leadership programs for high school students from diverse backgrounds (so far 7,000 students and 500 educators have benefited from its travel and leadership opportunities). This year, it established a Passport Scholarship Fund to fully cover the cost of getting a first passport — at an estimated $145, it can be a barrier to entry for travel — for participants requiring financial assistance. Away will work with the nonprofit as well to set up guidance so the passport application process for these participants goes as smoothly as possible.


This line of super-soft pajamas for guys is offering customers 25% off sitewide today and donating a percentage of every purchase to Project Renewal, which helps provide shelter and beds for unhoused people in New York City.

Bocce’s Baker This all-natural dog treat company is going all-out for Giving Tuesday. It’ll donate 100% of proceeds from the super-cute Lumps of Coal bag of chewy and soft treats to the nonprofit Best Friends Animal Society, so other animals have happy holidays too.

Brown Aspiration Brown Aspiration

If you’re looking to upgrade your stationary for 2022, you’ll find plenty to shop at Brown Aspiration, a Black-owned marketplace of colorful notebooks, design-driven planners and all the other stylish paper goods you could want. On Giving Tuesday, the site continues to be 40% off until 11:59 p.m., and all proceeds are being donated to the store’s nonprofit partners, The Entreherneur Foundation and Trees For the Future.

Cloud Paper Right now, at least, there’s no getting around the fact that the toilet paper we use comes from trees, and to help give back to the forests, Cloud Paper — a tree-free TP! — is planting one tree for every purchase made today as part of a collaboration with One Tree Planted. Cloud Paper also has a continued partnership with Food Lifeline and The Carbon Fund and has donated over 100,000 of their rolls to their food banks, shelters and network of nonprofits. Cloud Paper offsets 100% of the carbon footprint generated by the shipping and transportation of their product, too.

There’s a promo for customers to shop through Dec. 31 too: Head to the Gift to the Environment page to choose between a free box of six rolls of Tree-Free Toilet Paper or three rolls of Tree-Free Toilet Paper plus one roll of Bamboo Paper Towels. All you have to do is pay shipping.

Crate & Barrel Kids Crate & Barrel If you plan to peruse Crate & Barrel’s kids’ site, do it on Giving Tuesday: The site has partnered up with charities championed by kid activists and leaders Marley Dias (1,000 Black Girl Books), Jahkil Jackson (Project I Am) and Genesis Butler (an environmental and animal rights activist).

The retailer website has set up a special donation page here, so be sure to stop by while you’re shopping and donate $1, $5 or $10 to the charities championed by the young leaders. You don’t have to buy anything else to donate, either. Be sure to check back later too — the donation page will be live until March 1.

Cuyana Upgrade your shopping tote and do someting good for the environment today. The bag, accessories and clothing maker Cuyana will be donating 100% of proceeds from sales of its Zero Waste Shopping Bag to the Environmental Defense Fund. The Zero Waste Canvas Bag ($65) is made from 100% recycled, overstock Italian canvas twill, so it’s as eco-minded as the donation. It’s also incredibly practical — it converts from a shoulder-carry to a cross-body with the tie of two straps — and with a sleek black shape, looks great toting your stuff too.

Etsy Round up your Etsy orders today to donate to Etsy’s own Uplift Fund, which helps dismantle barriers to entrepreneurship, and/or the organization’s Makers Program, which serves to provide financial opportunities to historic artisan communities that often face economic hardship. This program helps support Gullah basket weavers and Gee’s Bend quilters.

Framebridge Online custom picture frame site Framebridge is wrapping up its extended Giving Tuesday initiative today by donating $10 for every frame sold — so if you’re thinking about getting that gallery wall up before the holidays, now’s a great time. The money will be put toward fully funding seven US-based community programs for 100cameras and help them grow from the four funded last year. 100cameras is a program for kids ages 10-18 who have had challenging experiences to “process and tell their own stories through photography in a way that impacts how they view themselves and their role in their community.”

Hairstory New Wash is Hairstory’s flagship product, and as a matter of course, the hair care brand donates 1% of all 8-ounce-size sales to water-related causes — but for Giving Tuesday, the brand is doubling the contribution. Customers can also take 10% off any purchase — say, of the New Wash — with the code TUESDAY at checkout.

Hally This hair care brand, specializing in ammonia-free foam hair dye, came about during the pandemic — so it’s no surprise it takes mental health seriously. For Giving Tuesday, the brand will donate $10 of every kit sold to Sad Girls Club to help girls get the help they need. It also pledges 1% of all profits year-round to mental health organizations that provide resources to BIPOC and LGBTQ+ youth.  

Hanes All you have to do to trigger a good deed between today (Giving Tuesday, or Nov. 30) and Dec. 5 is make a purchase on Hanes.com. For every order placed during this week, the underwear and socks company will donate a pair of socks to community organizations that serve individuals who are experiencing homeless or others in need.

Hedley & Bennett Hedley & BennettHedley & Bennett

If you’re the market for durable, long-lasting kitchen aprons for work or home, head to Hedley & Bennett on Giving Tuesday. A substantial 10% of sales today will go toward the World Central Kitchen, which provides meals after disasters to affected communities.

Linne Botanicals This small-batch skin care company is donating 15% of sales today to the Coastal Conservation League, a Charleston-based organization protecting land, water, air and wildlife, with community efforts as well. Customers can save 20% off (no code required) on the full range of the brand’s plant- and mineral-sourced products through the end of the day, too — and orders of $150 or more get a free travel-size Renew serum.


You might know this Underscored editor-loved beauty line from Target, but from now until Dec. 6, for every item sold on the brand’s website, the company will donate five body washes to Together We Rise, which works with community partners, individuals and companies to improve the lives of kids in foster care.

RumplRumpl Original Puffy Blanket

In addition to offering 25% off, the outdoor blanket company Rumpl is donating 10% of its proceeds (up to $10,000) to WeGotNext, a foundation that works to amplify stories of adventure and activism from communities that have been underrepresented in outdoor, conservation and environmental spaces.

State Bags Today, as part of State Bags’ “Say Yes” campaign, organizations have a chance to pitch the DTC accessories brand about what they need most to fulfill their missions — whether that’s product, money or whatever else. State Bags has pooled funds and resources in preparation for this campaign, and on Dec. 7, the DTC mission-driven accessories brand will notify organizations of support. Throughout the year, State Bags also sets aside 5% of its annual revenue to giving efforts around the US, including partnerships like HELP USA.

Stojo Find an alternative to packing your lunch in disposable sandwich bags and foil wrapping with Stojo’s line of eco-minded water bottles, coffee cups, boxes and more. Today, the brand launched #StojoGives to give back to essential workers, and for every order placed on the website, Stojo will donate a 12-ounce cup to a frontline health care organization — giving them something easily at hand for caffeination and hydration during busy days. As a tie-in with this promotion, head to Instagram to nominate a frontline medical or education provider for the chance for one of them to win a full array of Stojo products for their workplace breakroom.

Theory Theory’s partnering up with INARA, a nonprofit that provides life-saving medical services to children in conflict regions, for Giving Tuesday this year. The minimalist clothing retailer will donate 10% of proceeds from purchases at its US full-price stores and Theory.com when INARA is mentioned at check-out.

Thinx Today is the last day for menstrual care brand Thinx to match all customer donations up to $50,000 for the Chicago Period Project. You can donate from your cart (as you can also do year-round) while shopping online. The CPP supports people who menstruate by providing them with period products, with a special focus on those experiencing homelessness.

It’s also the last day to take advantage of the brand’s discounts, so you can stock up before you donate: Take 20% off three-plus pairs, 25% off five-plus pairs and 30% off seven-plus pairs until the end of the day.

Travelpro Upgrade your luggage for the hol

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