Target Says It Won’t Open On Thanksgiving Again

Target Says It Won’t Open On Thanksgiving Again

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New York (CNN Business)Say goodbye to Target runs on Thanksgiving.

Target (TGT) said Monday that it will close all of its stores on Thanksgiving every year from 2021 on. Target closed stores last year on Thanksgiving due to the pandemic and had previously announced it will close this Thanksgiving too.

“What started as a temporary measure driven by the pandemic is now our new standard,” Target CEO Brian Cornell said in a note to employees. Cornell said he decided to make the policy permanent after visiting Target stores last week in New York and New Jersey, where workers told him they were glad they could stay home on Thanksgiving.

The pandemic pushed many other chains last year to close their doors on Thanksgiving last year, including Walmart (WMT), Best Buy (BBY) and Dick’s Sporting Goods (DKS). These companies will again close on the holiday this year, although none have made permanent changes to their Thanksgiving policies going forward.

Target’s announcement Monday was another sign of how the holiday shopping stretch in the United States has changed. While the holiday period used to be marked by a few big days, retailers in recent years have started their deals and events earlier and spread them out across the season— helping them avoid a crush of demand, which can strain their stores and delivery networks. This year, retailers moved up their deals earlier than ever to get in front of supply chain woes and limit empty shelves.

Thanksgiving closures have been a source of tension

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