New York (CNN Business)Aaron Rodgers has been prominently featured in State Farm’s television ads for about a decade. This past weekend, he was almost nowhere to be found.
The number of State Farm spots featuring the Green Bay Packers quarterback drastically decreased this weekend, following the revelation Rodgers is not vaccinated against Covid-19 and has apparently been bypassing NFL protocols for unvaccinated players. Rodgers recently contracted Covid and missed his team’s game Sunday.
Rodgers was featured in just 1.5% of the nearly 400 State Farm ads on TV on Sunday, according to data from Apex Marketing, which tracks national ad buying. That’s a massive decrease compared to the two previous Sundays, during which the insurance company featured Rodgers in about a quarter of its ads.
“Our monitoring indicates that this wasn’t a planned reduction and more reactionary because there wasn’t any new significant ads put in its place,” said Apex president Eric Smallwood in a statement. Action Network first reported the news.
In a statement provided to CNN Business, State Farm said that Rodgers has been a “great ambassador” for the company over the past dec
Aaron Rodgers’ State Farm ads are disappearing
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