We know and love Polaroid for its analog cameras and the ‘90s nostalgia that comes with them, but the new Polaroid Now+ takes things to a whole new level. This camera is the brand’s most high-tech option yet, and after a week of testing we can confirm that it’s pretty exceptional for an analog camera.
Pairing with the Polaroid app, the Now+ offers loads of creativity. Whether you’re a professional photographer or looking to casually snap some fun shots with your friends, the Polaroid Now+ is a fun and high-tech film camera that’s well worth the money.
A fun, high-tech camera
The Polaroid Now+ is a high-tech spin on the classic instant camera, giving you lots of fun app-based options for customizing your shots.
Who it’s for: The Polaroid Now+ is great for beginning and advanced photographers alike. Whether you’re just starting to play around with analog and film cameras or you’re a seasoned pro, it’s a great option for snapping fun photos with friends or creating dreamy artistic images.
What you need to know: The $149.99 price tag seems high, but the smartphone app control makes the camera absolutely worth it. The Now+ comes with almost everything you’ll need to get started. You’ll get a micro USB charging cable, a lens filter kit and of course the camera itself. The downside is that the Now+ uses Polaroid’s i-Type Color Film, and you’ll have to purchase it separately (like this pack of 16 sheets for $29.99). Overall, the camera was easy to set up and use, and the app allowed for loads of control over the device.
How it compares: The Now+ introduces two new features: aperture priority and tripod mode. It sets itself apart from the rest of the Polaroid lineup with smartphone-based controls, something you won’t find in comparable cameras. The Fujifilm Instax Square SQ1 comes in at $119.95 but lacks the app control and features like double exposure or light painting. The older model, the Polaroid Now, costs $99.99, and while you still get creative and helpful features like double exposure and autofocus, you’re not getting the extended range of options that the Now+ offers. The Now+ is at the top of the price range but also has the most control and capability.
Ellen McAlpine/CNN The Now+ operates similarly to the Polaroid camera that ‘90s kids grew up using (or the Instax for all the Gen Zers). The camera feels a little bulky at first, but it never felt inconvenient or uncomfortable. It comes in three colors: white, black and a cool blue. The design is reminiscent of an old-school analog camera, which we enjoyed. If you don’t want to take advantage of any of the extended camera features, you can simply point, shoot and wait for your print to develop. When your photo comes out of the film tray, there’s a black plastic sheet that will cover your image so that it doesn’t get overexposed or damaged. The film will take up to 15 minutes to develop, but then you’re left with a pretty stellar shot.
Your photos will never look as clear as they would on a digital camera, but we did find photos taken in both standard and portrait modes were clear and focused. If you’re shooting in modes like double exposure or playing around with the aperture, you’ll probably need some trial and error before you end up with a snap you’re happy with. The analog camera gives you the color aesthetics of film, which tend to be cooler toned and higher in contrast. Shooting at night, you’ll definitely have to be mindful of the flash, but shooting indoors in natural lighting gives a nice soft look to your images.
Ellen McAlpine/CNN Loading the film tray was not a difficult task, but there wasn’t much instruction to help us. It would have been nice to have a bit more guidance, as there were some extra steps we needed to take, like making sure the top exposure sheet rolls out before you can start taking pictures. It’s easy to tell which side of the film needs to face up, but not clear which end of the film goes in first. We ended up seeing a small arrow and after the process of elimination, figured out which side went in first. The film fits snugly, and the hinge for the film tray felt sturdy, even while we were tinkering around to make sure it was set up properly. We didn’t feel like anything was too fragile or going to break if we made a mistake.
The camera charge didn’t take long (about an hour), and you can check the battery level through the app. We didn’t find ourselves needing to charge the Now+ often; a charge should last you while shooting through 15 packs of film. If you’re using the camera for fun with friends, you likely won’t go through that much film, so you’ll get through a handful of usages before needing to charge. Another bonus, the Now+ will turn off on its own if you haven’t used it in a little while. We like the battery-saving feature and the easy ability to check the charge status.
Ellen McAlpine/CNN Now for the fun stuff! The biggest addition you’re getting with the Now+ is the associated Polaroid app (available for both Androids and iPhones). Even though you’re using an analog camera, you get all the benefits of digital photography technology through your phone. The app’s interface is fairly intuitive; we found it easy to navigate. There’s not much on it to make it feel complicated or overwhelming. The camera connects to the app via Bluetooth, but you don’t have to go through any major steps to get it connected. Simply turn on the camera, open the app and it will connect automatically. We really liked how simple the Bluetooth connection was and that we didn’t have to add the camera as a device through settings or take any extra steps.
The brand new Polaroid Now+ is a high-tech spin on the classic instant camera
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