The Facebook Oversight Board’s decision to uphold former President Trump’s ban from the platform could be “devastating” to his digital marketing and fundraising efforts for 2024, a source familiar with Trump’s Facebook strategy told Fox News Wednesday.
The board on Wednesday upheld Trump’s ban from Facebook and Instagram, but said it was “not appropriate” for Facebook to impose the “indeterminate and standardless penalty of indefinite suspension.” The board gave Facebook six months to review the “arbitrary” indefinite ban, saying in a tweet that the company “violated its own rules.”
FACEBOOK OVERSIGHT BOARD UPHOLDS TRUMP BAN BUT CALLS INDEFINITE SUSPENSION ‘NOT APPROPRIATE’
But sources close to the former president expressed concern about the ban, saying it could have an impact on his ability to raise money for a potential 2024 campaign.
“His cost of fundraising just significantly increased because Facebook has the largest number of conservatives online to advertise to,” one source told Fox News, noting that the decision “makes it much more costly for 2024,” due to Facebook’s impact on Trump’s 2016 victory.
“It is devastating,” the source said. “Can he still win in 2024? Yes. But it just got a lot more difficult.”
The source told Fox News that Trump could create his own social media platform, but insisted Trump would need to get “tens of millions of supporters to sign up before 2024.”
“Facebook has 70 million possible Trump voters to communicate to, and it took them over a dozen years to get to their size,” the source said. “It is simply not possible for him to get to that size in two years.”
Trump, on Tuesday afternoon, rolled out a new communications platform, “From the desk of Donald J. Trump.”
The space allows Trump to post comments, images and videos, and allows followers to share the former president’s posts to Twitter and Facebook, though it does not have a feature letting users “reply” or engage with Trump’s posts.
“In a time of silence and lies,” a video Trump posted to the platform Tuesday night says. The video then plays news reports describing his suspension from Twitter.
“A beacon of freedom arises. A place to speak freely and safely,” the video continues, showing the new platform. “Straight from the desk of Donald J. Trump.”
The technology is powered by Campaign Nucleus — the “digital ecosystem made for efficiently managing political campaigns and organizations,” created by his former campaign man
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